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Find your way around.
Every published page, article, project and talk.
Pages
Writing
- Personalisation in an RFP is a red flag
- My ideas live in a lake, not a filing cabinet
- Projects fall apart over the definition of success
- I'm not worried about the 20-something. I'm worried for the 40-year-old
- I'm not trying to protect yesterday
- This is not the time to back one AI horse
- AI is the great leveller
- Client-built apps are advanced prototypes, not production code
- The learning system beats the agentic swarm
Work
- Mecum — £1m+ headless platform at scale
- Sony — Enterprise e-commerce with WooCommerce
- Sage — Multi-language site for a global brand
- ITV — API-driven app for a national campaign
- The Economist — A suite of reusable UI components
- Bacardi — Award-winning multiple brand network
- McGuireWoods — Large legal firm multisite
- Danone — Incubator for brand launches