See the gap between your AI pilots and the system you need.
Twenty-five years building the web for big organisations. Now helping their leaders close the AI gap.
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Recent thinking
All writingMy ideas live in a lake, not a filing cabinet
Projects fall apart over the definition of success
I'm not worried about the 20-something. I'm worried for the 40-year-old
I'm not trying to protect yesterday
This is not the time to back one AI horse
AI is the great leveller
Client-built apps are advanced prototypes, not production code
The learning system beats the agentic swarm
Most organisations use AI. Few see it pay.
The space between the pilot and the payback is the AI gap. Each week I write about how leaders close it.
80%
37%
6%
Source: McKinsey & Company, The State of AI.
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Why listen to me
More about me- 25years in enterprise digital
- 800people in the agency
- 14years running my own agency
- 1stdouble Agency of the Year
- VIPAdvisory Board seat
- VFXon Hollywood films