https://seanblakeley.com/writing/ Writing by Sean Blakeley on AI strategy, delivery and leadership. One idea a week. en-gb © Sean Blakeley. You may quote with credit and a link to the original article. All other rights reserved. https://seanblakeley.com/writing/personalisation-in-an-rfp-is-a-red-flag/ https://seanblakeley.com/writing/personalisation-in-an-rfp-is-a-red-flag/ Wed, 21 Oct 2026 00:00:00 GMT When I read an RFP, one word often tells me more than the rest of the document: personalisation. RFPs personalisation https://seanblakeley.com/writing/my-ideas-live-in-a-lake/ https://seanblakeley.com/writing/my-ideas-live-in-a-lake/ Thu, 08 Oct 2026 00:00:00 GMT When I think of ideas, they don't feel like index cards in a filing cabinet, they feel like objects bobbing in and out of sight on a lake. atomic notes creativity https://seanblakeley.com/writing/projects-fall-apart-over-the-definition-of-success/ https://seanblakeley.com/writing/projects-fall-apart-over-the-definition-of-success/ Thu, 01 Oct 2026 00:00:00 GMT Projects rarely fail due to technical issues. In twenty-five years I can think of very few examples. definition of success delivery https://seanblakeley.com/writing/im-worried-for-the-40-year-old/ https://seanblakeley.com/writing/im-worried-for-the-40-year-old/ Thu, 24 Sep 2026 00:00:00 GMT I'm not worried about the 20-something entering the industry today. I'm worried for the 40-year-old already here. experience judgement https://seanblakeley.com/writing/im-not-trying-to-protect-yesterday/ https://seanblakeley.com/writing/im-not-trying-to-protect-yesterday/ Thu, 17 Sep 2026 00:00:00 GMT I've grown up alongside the internet. I've delivered across design, UX, engineering, SEO, performance, security, hosting, infrastructure, integrations. The… change leadership https://seanblakeley.com/writing/this-is-not-the-time-to-back-one-horse/ https://seanblakeley.com/writing/this-is-not-the-time-to-back-one-horse/ Thu, 10 Sep 2026 00:00:00 GMT A lot of technologists are currently being forced to make decisions, declarations, and builds around AI that they are simply not ready to make. vendor lock-in AI strategy https://seanblakeley.com/writing/ai-is-the-great-leveller/ https://seanblakeley.com/writing/ai-is-the-great-leveller/ Thu, 03 Sep 2026 00:00:00 GMT AI is the great leveller. engineering curiosity https://seanblakeley.com/writing/client-built-apps-are-advanced-prototypes/ https://seanblakeley.com/writing/client-built-apps-are-advanced-prototypes/ Thu, 27 Aug 2026 00:00:00 GMT A client recently presented us with a self-built app and asked us to make it production-ready. vibe coding prototypes https://seanblakeley.com/writing/the-learning-system-beats-the-agentic-swarm/ https://seanblakeley.com/writing/the-learning-system-beats-the-agentic-swarm/ Thu, 20 Aug 2026 00:00:00 GMT I've been heavily focused on AI usage in recent years. Since the early days of AI, I have been seduced by the idea of a single, deep collaborator. Not just… learning systems AI harness