# Sean Blakeley > Twenty-five years building the web for big organisations. Now helping their leaders close the AI gap. This is Sean Blakeley’s personal site: writing on AI strategy, delivery and leadership, selected enterprise digital work, and talks on WordPress and AI. The links below point to public HTML pages. Use the linked pages as the source for quotations and factual claims. ## For AI agents AI agents are first-class readers here: same welcome, same words, nothing tracked, nothing blocked. Licence: © Sean Blakeley. You may quote with credit and a link to the original article. All other rights reserved. - [For AI agents](https://seanblakeley.com/agents/): every file and field, the licence and how to cite - [Articles](https://seanblakeley.com/api/v1/articles.json): every published article as JSON, with links to its Markdown copy - [RSS feed](https://seanblakeley.com/rss.xml): every published article - Markdown: https://seanblakeley.com/writing/{slug}.md: one article as Markdown, for each article under Writing below ## Pages - [Home](https://seanblakeley.com/): Helping leaders close the gap between AI pilots and the system they need. - [About](https://seanblakeley.com/about/): Sean Blakeley’s background in enterprise digital and WordPress. - [Writing](https://seanblakeley.com/writing/): Articles on AI strategy, delivery and leadership. - [Work](https://seanblakeley.com/work/): Selected enterprise digital projects. - [Talks](https://seanblakeley.com/talks/): Talks, podcasts and interviews. - [Contact](https://seanblakeley.com/contact/): Contact Sean Blakeley. - [Privacy](https://seanblakeley.com/privacy/): What this site collects and why. - [For AI agents](https://seanblakeley.com/agents/): Free files for AI agents: every article as Markdown and JSON, an RSS feed, the licence and how to cite. - [Sitemap](https://seanblakeley.com/sitemap/): All published pages, grouped by section. ## Writing - [Personalisation in an RFP is a red flag](https://seanblakeley.com/writing/personalisation-in-an-rfp-is-a-red-flag/): When I read an RFP, one word often tells me more than the rest of the document: personalisation. - [My ideas live in a lake, not a filing cabinet](https://seanblakeley.com/writing/my-ideas-live-in-a-lake/): When I think of ideas, they don't feel like index cards in a filing cabinet, they feel like objects bobbing in and out of sight on a lake. - [Projects fall apart over the definition of success](https://seanblakeley.com/writing/projects-fall-apart-over-the-definition-of-success/): Projects rarely fail due to technical issues. In twenty-five years I can think of very few examples. - [I'm not worried about the 20-something. I'm worried for the 40-year-old](https://seanblakeley.com/writing/im-worried-for-the-40-year-old/): I'm not worried about the 20-something entering the industry today. I'm worried for the 40-year-old already here. - [I'm not trying to protect yesterday](https://seanblakeley.com/writing/im-not-trying-to-protect-yesterday/): I've grown up alongside the internet. I've delivered across design, UX, engineering, SEO, performance, security, hosting, infrastructure, integrations. The… - [This is not the time to back one AI horse](https://seanblakeley.com/writing/this-is-not-the-time-to-back-one-horse/): A lot of technologists are currently being forced to make decisions, declarations, and builds around AI that they are simply not ready to make. - [AI is the great leveller](https://seanblakeley.com/writing/ai-is-the-great-leveller/): AI is the great leveller. - [Client-built apps are advanced prototypes, not production code](https://seanblakeley.com/writing/client-built-apps-are-advanced-prototypes/): A client recently presented us with a self-built app and asked us to make it production-ready. - [The learning system beats the agentic swarm](https://seanblakeley.com/writing/the-learning-system-beats-the-agentic-swarm/): I've been heavily focused on AI usage in recent years. Since the early days of AI, I have been seduced by the idea of a single, deep collaborator. Not just… ## Work - [Mecum — £1m+ headless platform at scale](https://seanblakeley.com/work/mecum/) - [Sony — Enterprise e-commerce with WooCommerce](https://seanblakeley.com/work/sony/) - [Sage — Multi-language site for a global brand](https://seanblakeley.com/work/sage/) - [ITV — API-driven app for a national campaign](https://seanblakeley.com/work/itv/) - [The Economist — A suite of reusable UI components](https://seanblakeley.com/work/the-economist/) - [Bacardi — Award-winning multiple brand network](https://seanblakeley.com/work/bacardi/) - [McGuireWoods — Large legal firm multisite](https://seanblakeley.com/work/mcguirewoods/) - [Danone — Incubator for brand launches](https://seanblakeley.com/work/danone/) ## Talks - [Headless WordPress, with WP Engine founder Jason Cohen](https://seanblakeley.com/talks/headless-wordpress-jason-cohen/): Podcast — Lesson for Tomorrow, 2021 - [Transitioning a large agency to the block editor](https://seanblakeley.com/talks/transitioning-to-the-block-editor/): Podcast — WP Tavern, 2022 - [WordPress at enterprise scale](https://seanblakeley.com/talks/wordpress-at-enterprise-scale/): Podcast — WordPress Edge, 2023 - [Enterprise and headless WordPress](https://seanblakeley.com/talks/enterprise-and-headless-wordpress/): Interview — Velocitize, 2023 - [National TV advert](https://seanblakeley.com/talks/national-tv-advert/): TV — US campaign on CBN and Fox News